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The Da Nang tourism sector is dynamically enhancing its offerings by integrating new tourism products and organizing events and festivals to enrich the visitor experience. The city places strong emphasis on promotional efforts in established core markets and seeks to explore new markets to expand its visitor base.

Promotional activities offer significant opportunities for both domestic and international tourism organizations to create future collaborations. During a recent Introduction (FamTrip) event in Da Nang, participants from Da Nang and Indonesia shared insights, facilitated by the event’s sideline activities. According to industry experts, such promotions are important not only to showcase the city’s tourism opportunities but also to enable related businesses to network and identify potential international partners.

Since the beginning of the year, Da Nang’s tourism department has organized multiple FemTrip invitations, enabling foreign travel service providers to explore the city’s attractions on their own. There was a significant visit by a 35-member delegation of Indonesian tourism companies who assessed Da Nang’s tourism infrastructure, as described by Mr. Nguyen Minh Dzhuang, Director of Hai Van Cat International Travel Joint Stock Company. Xoang highlighted Indonesia’s potential as a potential market due to its significant population and strategic importance in Southeast Asia.

Da Nang has introduced special facilities to cater to Muslim travelers, including prayer rooms at various locations such as Da Nang International Airport, which will be operational from early 2023. Establishments across the city are becoming more inclusive, offering better halal-friendly services. To accommodate these visitors.

Mr. Joseph, Asia Regional Sales Director of Citilink Airlines commented on the growing appeal of Da Nang and Central Vietnam in the Indonesian market. Citilink Airlines is discussing the possibility of launching flights from Jakarta to Da Nang, planning to launch two flights per week by the end of 2024 and hoping to increase the frequency based on customer demand.

Furthering its international appeal, the Da Nang Department of Tourism recently collaborated with neighboring provinces to host a ‘Central Vietnam Heritage’ themed promotional event in Taipei. The event, attended by more than 120 stakeholders, including representatives from airlines and travel agencies, focused on tourism products tailored to Taiwanese preferences in leisure and cultural travel.

Next promotional efforts are planned for Seoul and Busan, aimed at reviving interest among South Korean tourists. The new campaign, ‘Enjoy Da Nang Again’, is designed to provide memorable experiences for repeat visitors to South Korea, with exclusive discounts and unique souvenirs highlighting local symbols and attractions.

This proactive approach to promotion and market expansion continues to position Da Nang as an attractive destination for international tourists, eager to experience its unique offerings and warm hospitality.