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Asset World Corporation (AWC), Thailand’s leading integrated lifestyle real estate group, is excited to announce the visit of Nobu Hospitality’s esteemed founders: Chef Nobu Matsuhisa, renowned Hollywood actor Robert De Niro and co-founder Mir Tepper. Bangkok at EA Rooftop at The ‘Empire’. The event marks an important milestone as they prepare to launch the world’s tallest Nobu restaurant. With breathtaking views of Bangkok’s skyline and the Chao Phraya River, this venue promises an unparalleled dining experience. The collaboration between AWC and Nobu reflects their shared vision to redefine the F&B industry, making Nobu Bangkok a symbol of culinary excellence and a must-visit for food lovers worldwide. This partnership will further enhance Bangkok’s reputation as a leading global destination for exceptional culinary ventures.

The founders of Nobu Hospitality said, “We are thrilled to be here in Bangkok with our special partner, Ms. Walapa Tresorat, Chief Executive Officer and President of AWC. We all have fond memories of visiting Bangkok in the past, and are excited to return to this vibrant and modern cosmopolitan city, which is still rich in culture and tradition. Empire is the perfect destination for Nobu Bangkok with its stunning 360-degree views and central location. Our Nobu experience will include an amazing rooftop bar and terrace with views of the Chao Phraya River and the Green Lung. We are delighted that both local residents and tourists to Bangkok will be able to enjoy our Nobu culinary experience, whether dining in the various areas of this unique destination or for events. Along with AWC, we are also working hard to develop Plaza Athene Nobu Hotel & Spa New York. In Bangkok, we are equally focused on the development of The Plaza Athene Nobu Hotel & Spa Bangkok on the Chao Phraya River and the adjacent Nobu Hotel Bangkok. As our nationwide and exclusive partner in AWC Thailand, we are also identifying more Nobu Hotel and Restaurant locations in other parts of this dynamic country.

Mrs. Walapa Treasurer, Chief Executive Officer and President, Asset World Corporation Or as AWC said, “AWC is very excited to welcome the founders of Nobu Hospitality with our shared vision of bringing an unparalleled dining experience to Bangkok. Today is a special occasion, honored to host the visionary founders of NobuHospitality, Chef Nobu Matsuhisa, Mr. Robert De Niro and Mr. Mir Tepper,and Nobu’s top managementHospitality, Mr. Trevor Horwell, Mr. Struen McKenzie andMr. Hero Tahara with the group. We believe our partnership with Nobu Hospitality, a globally renowned hospitality group, will set a new benchmark for Thailand’s culinary landscape. Nobu Bangkok and Rooftop Bar, the world’s tallest Nobu, located in the heart of Bangkok and surrounded by 360-degree rooftop views, together with EA Rooftop’s unique concept at The Empire, will establish Bangkok as a premier and inspiring F&B and lifestyle destination. destination

“Furthermore, the opportunity is limitless. AWC has partnered with Nobu Hospitality to create an integrated experience from dining to hotel, encompassing the essence of three iconic buildings, The Plaza Athene Nobu Hotel & Spa New York, The Plaza Athene Nobu Hotel & Spa Bangkok and Nobu Hotel Bangkok. As well as many other exciting projects. These initiatives aim to create long-term sustainable value for the global hospitality industry. Developing these exceptional hotels in two key global locations will enhance AWC’s strength by integrating the unique modern luxury lifestyle of the Nobu brand, offering best-in-class products, services and sharing happiness to global travelers. Mrs. Walapa concluded.

Nobu Bangkok, located on the 57th to 60th floors of EA Rooftop at The Empire, is one of the world’s premier F&B rooftop destinations. Designed by the renowned Rockwell Group, the space draws inspiration from Bangkok’s rich natural and urban landscapes, featuring elements from vintage Thai maps highlighting urban, river and mountain scenes. The design seamlessly merges Thailand’s artistic traditions, such as hand-woven textiles and intricate wood carvings, with classic Japanese arts such as kintsugi and calligraphy. Each floor of Nobu Bangkok offers unique areas for dining, socializing and hosting events, ensuring a unique experience for each guest.

As guests arrive on the 57th floor, they are greeted by a state-of-the-art beverage lounge. The lounge features a sculptural bar covered in semi-gloss black plaster with gold relief, surrounded by a reflective metal grid and adorned with sparkling crystal light fixtures. This elegant setting invites guests to relax with a drink before their meal. This floor also features a private dining room, inspired by Japanese tea ceremonies and a sake room, with stunning views of Bang Krachao and intimate seating for 42 guests. The outdoor area is quiet, decorated in a pale cream and light wood palette, creating a calming atmosphere.

Ascending the 58th floor, guests are greeted by a custom lacquered wood host stand and intricately carved wood art. The adjacent lounge features a plush banquette made of curving metal and decorated with Thai-inspired floral embroidery and blue leather. The indoor dining space seats 80 guests and centers around a captivating sushi bar, illuminated by gleaming onyx stone and a striking sculptural installation of gold lines hanging from a ceiling covered in smoky mirrors reflecting the sky. A spacious double-floor outdoor terrace with seating for 126, ensures that every seat offers a spectacular view. A central bar featuring a sculptural design and integrated lantern fixtures enhances the overall experience.

On the 60th floor, Nobu’s highest rooftop bar offers an unparalleled open-sky experience with endless views. This circular space, framed by an organically shaped infinity pool, offers 54 seats and features a monumental curved bar with a cracked gold mosaic arch, creating a dramatic focal point that frames the breathtaking panorama.

At Nobu Bangkok, the chefs expertly prepare a menu full of Japanese flavors. Signature dishes include toro tartare, finely minced garlic and onion in wasabi soy sauce, topped with caviar and spring onion; yellowtail jalapeño, sashimi set in yuzu soy sauce with jalapeño, garlic puree and cilantro; and Beef Toban Yaki, featuring grilled beef tenderloin with garlic puree, flamed with sake, deglazed with yuzu soy sauce, and topped with white onion, haricot vert, enoki, and shiitake mushrooms. Guests can also savor a wide selection of signature sake, champagne, martinis and more.

‘Nobu Bangkok’ will officially open on September 20, 2024. Located on the 58th to 60th floors of EA Rooftop at The Empire, this venue in the heart of Bangkok offers a fully immersive dining experience with breathtaking views and exceptional cuisine. Get ready for a culinary journey unlike any other!