Monday, June 24, 2024

Reading Time: 2 minute

Marianas Visitors Authority (MVA) to position the Marianas as a premier destination in the Asia-Pacific region.

The Marianas Visitors Authority (MVA), along with its members such as Century Tours, Sky Dive Saipan and E-Land, participated in ITE Hong Kong from June 13-16, 2024 at the Hong Kong Convention and Exhibition Centre.

This prestigious travel fair attracted more than 70,000 attendees, with 40 venues and 515 exhibitors, including major and emerging markets for visitors from Hong Kong and southern China.

Strengthening relations and promoting tourism
MVA Marketing Manager Thomas Kim said, “Our participation in ITE Hong Kong 2024 was a resounding success, enabling us to strengthen relationships with key stakeholders, promote tourism between Hong Kong and the Marianas and showcase our destination’s unique opportunities.

“It has provided a valuable platform to connect with travel enthusiasts, industry professionals and potential visitors, further positioning the Marianas as a must-visit destination in the Asia-Pacific region.”

Engaging attendees with creative activities
At the MVA booth, a series of creative activities engaged attendees, buzzing around Marianna. Visitors were encouraged to follow the MVA’s Instagram page and participate in a fun photo booth experience with Marianas-themed props.

These photos were shared on social media, creating awareness about the destination. Small gift items were also provided, which enhanced the experience and left a lasting impression.

A significant impact on the number of visitors
So far this fiscal year, the Marianas have welcomed nearly 9,000 visitors from China.

Before the pandemic, in fiscal year 2019, the Marianas received about 190,000 visitors from China, the top source market along with South Korea.

MVA’s participation in ITE Hong Kong 2024 is an important milestone in promoting the Marianas.

By reconnecting with the travel industry and connecting with potential visitors, MVA continues to position the Marianas as a key destination in the Asia-Pacific region.

The event’s successful comeback highlights ongoing efforts to revitalize and promote tourism in the post-pandemic era.

Leave a Comment