Southwest Rapid Rewards Priority Credit Card Overview

This The Southwest Rapid Rewards® Priority Credit Card is the most rewarding of Southwest Airlines’ personal credit cards, offering $75 in annual Southwest credit and 7,500 anniversary bonus points. With the most benefits of any airline offering, this is the card to get if you’re a Southwest loyalist. Card Rating*: ⭐⭐⭐½

*Card ratings are based on the opinion of TPG’s editors and are not influenced by the card issuer.

Southwest Airlines has a fan following – mostly due to its flexible change/cancellation policies and offering two free checked bags for all passengers. Unlike other airlines, Southwest does not offer lounges, premium cabins, or seats with extra legroom. But it offers a full suite of cobranded credit cards to help frequent flyers meet their Southwest travel goals.

The card won the Best Airline Cobranded Credit Card award at the 2023 TPG Awards.

The Southwest Priority Card has a recommended credit score of 670 or higher and is the highest premium personal credit card in the Southwest lineup.

But are its benefits worth enough to warrant the $149 annual fee? And is now the right time for you to apply? Let’s find out.

Advantages and Disadvantages of the Southwest Priority Credit Card

pros opposition
  • Annual Southwest Travel Credit
  • Four upgraded boardings per year
  • Bonus anniversary points every year
  • Inflight discounts on food, beverages and Wi-Fi
  • Ability to quickly attain A-list status by spending on this card
  • Travel and shopping security
  • $149 annual fee
  • Limited redemption opportunities

Southwest Priority Credit Card Welcome Offer

This The Southwest Priority Card currently offers a welcome bonus of 85,000 bonus points after spending $3,000 on purchases within the first three months of account opening. This is a bit shorter than the best offer we’ve seen for this card but still meets our criteria for when to apply.

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According to TPG’s September 2024 valuation, 85,000 Southwest points cost $1,190. The bonus points will also get you closer to earning the Companion Pass, which requires 135,000 points.

To maximize Companion Passes for 2025 and 2026, it’s best to wait until early October to apply for the card. Then, after your December statement date, meet the minimum spending requirement to earn your bonus points in January. This will help you get Companion Passes for 2025 and 2026 (instead of the rest of 2024 and 2025 if your bonus points fall in December).

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Note that Southwest cards are subject to Chase’s 5/24 rule. If you’ve opened five or more credit cards in the past 24 months (from all banks, not just Chase), you may not be approved. Additionally, you cannot open a new personal Southwest card if you already have one open. You also can’t get a new welcome bonus from a Southwest card if you received one in the last 24 months.

RELATED: 15 Lessons Worth 15 Years of the Southwest Companion Pass

Southwest Priority Credit Card Benefits

This The Southwest Priority Card offers the following benefits with the first two more than the annual fee offset:

  • Anniversary Bonus: Each year on your card anniversary, you’ll receive 7,500 Rapid Rewards points worth $105 based on TPG’s September 2024 valuation.
  • Annual Southwest Travel Credit: During each Cardmember year, you’ll receive a $75 travel credit that can be used on most Southwest purchases, including tickets (excluding upgraded boarding and inflight purchases).
Zach Griff/The Points Guy
  • 25% Flight Savings: Get 25% back (as a statement credit) after you use your card to purchase inflight drinks and Wi-Fi.
  • Tier Qualifying Points Boost: Earn 1,500 TQP for every $5,000 you spend in a calendar year that counts toward A-List and A-List Preferred status.

In addition to Southwest-exclusive benefits, the card comes with lost baggage reimbursement, baggage delay insurance, extended warranty protection and purchase protection.

The card also has no foreign transaction fees, so it’s a good option for spending abroad.

Related: How to Get Airline Elite Status

Earn points with the Southwest Priority Credit Card

Here’s what you’ll earn with this Southwest Priority Card:

  • 3 points per dollar on Southwest purchases
  • 2 points per dollar spent with Rapid Rewards hotel and car rental partners
  • 2 points per dollar on local transit and travel, including ride-hailing apps
  • 2 points per dollar on Internet, cable and phone services; Select Streaming
  • 1 point per dollar on all other purchases
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These airline credit cards offer a wider variety of bonus categories than other airline credit cards, although the top travel cards are usually more attractive.

At most, you get 4.2% back on Southwest purchases and 2.8% on most purchases (according to TPG’s September 2024 valuation), which isn’t a bad rate of return for a cobranded credit card. However, if you don’t book Southwest flights frequently or prefer to use other portals for hotel and rental car bookings, this might not be the best Southwest card for you.

Related: The Best Rewards Credit Cards for Every Bonus Category

Redeeming Points with Southwest Priority Credit Card

Redeeming Rapid Reward Points with The Southwest Priority Card is pretty straightforward. Southwest award prices are directly tied to the cash value of the ticket, meaning the number of points you need for a flight will fluctuate, but you’ll rarely encounter a time when you can’t use your points. Plus, you can redeposit your award without penalty if your plan changes.

While Southwest’s points won’t help you fly into first-class suites, they can provide great value. For example, you can fly from Los Angeles (LAX) to Chicago-Midway (MDW) for 4,701 points one-way, depending on the time of year. Meanwhile, other airlines often charge 10,000 miles or more (assuming you can find availability).

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If you book during one of Southwest’s flash sales, you can earn a one-way award for as little as 2,500 points. You can also fly to fun destinations as far away as Hawaii, Costa Rica, and Mexico with your Southwest Points.

For instance, TPG Credit Cards editor Emily Thompson recently took advantage of one of these sales to book a round-trip ticket between Nashville (BNA) and San Jose, California (SJC) for less than 25,000 points. If you’re flying to one of Southwest’s destinations, you can score a great deal on points.

Related: Why I Choose Southwest Every Time

Which cards compete with the Southwest Priority Credit Card?

Southwest Airlines offers three personalized cards, so you can choose the one that’s best for you.

Information for Southwest Rapid Rewards Premier is independently collected by The Points Guy. The card details on this page have not been reviewed or provided by the card issuer.

For more options, check out our complete list of travel credit cards.

Related: Southwest Rapid Rewards Priority, Premier and Plus credit cards compared

Is the Southwest Rapid Rewards Priority Credit Card worth it?

If you fly Southwest at least a few times each year, you’ll be ahead Southwest Priority Card. The card’s daily earning rates aren’t the most attractive, but impressive built-in benefits like upgraded boarding, a $75 annual travel credit and a 7,500-point anniversary bonus easily make up for it. However, if you fly Southwest less often, you’ll probably prefer our other favorite airline cards.

The bottom line

This The Southwest Priority Card is one of Southwest Airlines’ most rewarding personal credit cards, allowing you to accumulate points and get the most out of any airline offer. If you fly Southwest frequently, this is the best Southwest card for you. However, if you don’t fly Southwest often or want to keep the cost of your annual fee low, you can choose one of the other Southwest cobranded cards or cards that earn transferable rewards.


Apply at: Southwest Rapid Rewards Priority Credit Card


Related: How to Choose the Right Travel Credit Card for You

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