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The Tourism Authority of Thailand (TAT) in collaboration with The Cloud will host the Amazing Green Fest 2024 and the Hotelier 2024 Forum.

The event will promote sustainable tourism by inviting travelers to start their journey responsibly.

The events aim to support organizations involved in tourism to increase their responsibility towards society and the environment. They will increase opportunities and understanding for well-being in balance with nature.

The events will be held from 15-18 August 2024 at Paragon Hall, Siam Paragon, Bangkok.

Tourism Authority of Thailand (TAT) Governor Thapani Kiatphaibul said sustainable tourism is no longer just a trend or for certain groups of people.

It is the key to success and the long-term resilience of the tourism industry. TAT is committed to furthering this.

TAT continues to develop Amazing Thailand as a sustainable tourism brand based on unique Thai charm.

These objectives align with the 20-year National Strategy for Building Competitiveness and the 13th National Economic and Social Development Plan, Milestone 2, to position Thailand as a quality tourism destination with a focus on sustainability.

To achieve these goals, Thailand needs to grow the tourism supply chain by adopting a rebranding strategy that transforms Thai tourism into one of high value and sustainability.

This includes prioritizing quality travelers with higher purchasing power, longer stay preferences and environmental responsibility.

In addition, it involves shaping the supply chain to support tourists, enhancing sustainability standards and promoting visitable cities to achieve fair and full income distribution.

By achieving these goals, the Thai tourism industry can achieve sustainable and balanced growth.

The Amazing Green Fest 2024 is expected to inspire organizations within and outside the tourism industry, including tourists, to conserve tourism resources and live in balance to understand the relationship between people and nature.

TAT marks this opportunity as the beginning of socially and environmentally responsible tourism.

TAT’s operations aim to achieve sustainable goals by undertaking in-depth implementations, including the endorsement of the heart-shaped leaf on the Amazing Thailand logo, demonstrating care within the sustainability triangle that focuses on society, economy, culture and environment.

It is also projected to be the flagship campaign of TAT carbon neutral events, addressing the responsibility for greenhouse gas emissions recognized by a carbon-free event from the Carbon Neutral Event Certification Seal or TGO.

“Amazing Green Fest 2024 aims to create a community as a space for sustainable tourism enthusiasts to exchange new experiences and stories about their travels,” said Changnoi Kunchorn Na Ayutthaya, Managing Director of Cloud and Ground.

This will lead people to easily discover new meanings of sustainable tourism, persuading tourists to apply sustainable tourism in everyday life.

Find many special activities including:

Green Tourism Zone: A space that tells the story of sustainable tourism, which is becoming the mainstream of tourism worldwide through projects initiated by TAT from past to present.

Green Business Zone: Aggregation of socially and environmentally responsible businesses including hotels, accommodation, DIY activities, restaurants, travel supplies and travel packages that are socially, culturally and environmentally friendly.

Green Learning Zone: A knowledge exchange area showcasing nature, travel and meaningful business ideas through four days of fun seminars and workshops.

Green Food Zone: Taste food made from good ingredients and cooked by chefs from well-known restaurants across Thailand with innovative ideas to promote sustainability.

Green Playground Zone: A corner inviting children to play and learn about nature through activities chosen by Rain Tree Resident Hotel, including telescopes, books and storytellers.

Cloud Sharing Space Zone: A quiet corner to share travel dreams.

The Hotelier 2024 Forum presents knowledge on hotel management and tourism sustainability from leading organizations such as Dusit Thani, Chiva-Som, Crossroads Maldives, Eastin Grand Hotel Phayathai, Thane Wellness, Trisara, Sela and Thai Fight Hotel.

It aims to inspire and empower new and small entrepreneurs to enhance services, create meaningful experiences and win loyalty for tourists and visitors.

Also, a workshop showcasing hotel building with the concept of sustainability by Sivatel Hotel, a luxury hotel on Wireless Road established to achieve balanced happiness and sustainable sharing.

For those interested in driving sustainable tourism, stay tuned for more activities and join us at the Amazing Green Fest 2024 and The Hotelier 2024 at Paragon Hall, Siam Paragon on 15-18 August 2024.