With one notable exception – don’t expect any rate discounts at the world’s largest hotel company.
Marriott International reported a massive second-quarter profit of $772 million on Wednesday morning, roaring off strong group travel demand as well as continued strength in markets such as the US, Europe and the Middle East. In addition, the Marriott Bonvoy loyalty program now has more than 210 million members.
But while many countries in the Asia-Pacific region like Japan have shown hotel strength, it’s a different story in China.
The country, an important market for hotel companies such as Marriott and for outbound tourism to countries around the world, has been facing economic problems at home, while Chinese tourists seeking to spend in luxury markets have begun to travel to other Asian countries. – Pacific region.
“[Performance] Greater China declined about 4% in the quarter as macroeconomic pressures dampened domestic demand,” Marriott CEO Anthony Capuano said during the company’s earnings call on Wednesday. “The region was also impacted by an increase in outbound high-end travelers.”
Average hotel rates in China were about 5% lower from April to late June, according to Marriott’s financial release.
A Truist Securities report released Wednesday after Marriott’s earnings results suggested fatigue in China around “revenge travel” after the lockdown that has fueled much of the travel industry’s comeback from the COVID-19 crisis. Additionally, other economic issues such as high unemployment, real estate crisis and weak consumer spending are also responsible.
Marriott leaders noted that cities such as Macau and Hong Kong are still posting strong performances. But while high-end Chinese tourists may venture to other Asia-Pacific countries, they still haven’t returned to pre-pandemic levels in the US.
“The journey [from China] To and from the U.S. certainly hasn’t come back to that level, and we expect to see really strong outbound demand from Greater China,” said Lenny Oberg, Marriott’s chief financial officer and executive vice president of development. Adding: “But I give you the big I would again point to the overall macroeconomic picture in China, which clearly means that overall levels of travel spending may not have recovered as quickly as expected.”
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No need to discount the room rate
While room rates may be lower in China, travelers shouldn’t expect bargains anywhere else in the world where Marriott has hotels. Globally, average nightly rates at Marriott have increased 3% over the past three months.
In the US and Canada, average rates are slightly higher than 2%, while in the Middle East and Africa the increase is around 11%. Room rates in Europe jumped 6%, while room rates in the Asia-Pacific region, ahead of China, rose slightly more than 5%.
The company increased operations in leisure, business and group travel demand. Of course, the Marriott Bonvoy also plays a big role: the US. And 71% of all room nights in Canada are booked by Bonvoy members.
“I think one thing that’s just interesting is that across the world, in the US and Canada and, frankly, in all the other regions, ancillary spending was softer than we expected,” Oberg said. “I think it shows that consumers in general are a little more discerning about fancy dinners or going on that extra trip when they’re on vacation. That’s really the only thing. It’s not a trade-off. It’s a meaningful way. .”
Capuano added that Marriott’s luxury portfolio showed the largest occupancy recovery of any market segment since last year.
MGM partnership shows strength
While Marriott broke its recent earnings call streak to announce or at least hint at a new brand, company leaders touted the strength of ongoing partnerships with companies such as Starbucks and MGM Resorts International.
The MGM deal is a big win for Bonvoy members looking to earn and redeem points while visiting Las Vegas, and it looks like the partnership is a win-win for both sides of the relationship.
“I think from both companies’ perspectives, we’re excited about the volume of transient and group leads coming through our systems, the number of people who are looking to link their MGM Rewards and Marriott Bonvoy accounts, [and] The number of groups that are unique groups that are now available to the MGM portfolio,” Capuano said. “So, on all fronts, we’re thrilled.”
Consider this a Las Vegas jackpot that doesn’t require a poker table or slot machine.
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