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The world of Hyatt fans will soon have a major new option to earn and burn points in Sin City.

Hyatt and The Venetian Resort Las Vegas are entering into a long-term licensing agreement that will place The Venetian and The Palazzo on Hyatt booking channels and the World of Hyatt loyalty program.

World of Hyatt members will eventually be able to earn and redeem points at both properties, earn credit toward Brand Explorer awards and enjoy in-property benefits for World of Hyatt Elite members. The partnership also means Venetian Rewards members will also enjoy World of Hyatt benefits in the future, but details of the loyalty linkage have yet to be announced. A specific timeline on integration was also not provided.

The move marks a return to the Las Vegas Strip for Hyatt, as the company and MGM Resorts ended their loyalty partnership last year amid MGM’s new relationship with Marriott. Since then Hyatt’s largest Las Vegas presence has been at the off-Strip Rio Hotel and Casino, part of the Destinations by Hyatt brand.

IHG Hotels & Resorts has a partnership with The Venetian, but that deal is expected to end later this year. TPG speculated earlier this year that the IHG-Venetian breakup offered Hyatt a major return to the Las Vegas Strip.

“Las Vegas is a perennial favorite for Hyatt members worldwide and our group business customers are requesting room volumes at higher volumes than pre-pandemic due to the world-class entertainment and unique experiences offered by this dynamic destination,” said Mark Vondracek, Hyatt’s chief commercial officer. “The licensing agreement with The Venetian Resort Las Vegas includes 7,000 rooms and 2.25 rooms. Millions of square feet of meeting space invite Hyatt loyalty members and valued customers to have even more options to earn and redeem loyalty points while visiting Las Vegas.”

The Venetian recently completed a $1.5 billion renovation of its suites that are a reflection of the Venetian Carnival. The combined Venetian-palazzo complex is the only all-suite resort on the Strip and is a hugely popular destination for its shopping and dining centered around a replica of Venice’s canals – complete with gondola rides. The complex is also home to Sphere at The Venetian, the country’s newest and arguably most popular concert venue.

“Our legendary resort continues to lead the way on the Strip, setting the benchmark for innovation, luxury and unforgettable guest experiences,” Patrick Nichols, president and CEO of The Venetian Resort Las Vegas, said in a statement. “From unveiling reimagined suites and collaborations with world-renowned chefs to delivering unparalleled entertainment, we continue to be at the forefront of this ever-evolving destination. As we embrace a new era for The Venetian Resort, this relationship enables us to expand our reach. And Connect with new audiences.”

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