Wednesday, August 7, 2024
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In an age of DIY, everything from at-home haircuts to baking sourdough, the pandemic taught us the importance of relying on the experts. However, when it comes to planning expensive vacations, many people still turn to do-it-yourself methods, especially price comparison websites. Here’s a travel agent’s guide to demonstrating their value against these online competitors.
Acknowledge their efforts
When clients approach you with online deals, it’s important to first acknowledge the effort they’ve put into their research. This respect not only validates their hard work but places you as part of their decision-making process.
What to tell your client: “I appreciate the time you spent finding these deals. Instead of scouring the internet for hours, let me do the heavy lifting. I can quickly narrow down the best options, saving you time and hassle. Booking through me ensures That you don’t have to worry about the details. I’ll take care of everything from departure to return, so you can rest easy knowing you’re in good hands.”
Educate them
Break down online offers and compare them to what you can provide. Highlight differences such as better flight times, better hotels or the convenience of a single point of contact for the entire trip.
What to tell your client: “While online deals may seem cheaper upfront, they often come with hidden fees or less convenient options. For example, you may face longer layovers or staying in hotels far from your desired location. I can help you avoid these pitfalls by providing effective solutions.
Sell your skills
Ensure customers understand the support and personal care they receive when booking through you, leveraging your industry knowledge and contacts.
What to tell your client: “By booking through me, you have a dedicated point of contact. If anything goes wrong – a missed flight or a booking problem – you can call me directly, avoiding individual call centers or automated responses. Plus, I have exclusive deals and benefits like room upgrades, complimentary breakfast or special rates that enhance your travel experience without increasing costs. These offers often outweigh the apparent savings of booking online. I can package everything – flights, accommodation and activities – into one seamless itinerary for you.
Remind your customers that you’re aiming for a long-term relationship, ensuring better service with every trip that you know their preferences.
What to tell your client: “My goal is to build a long-term relationship with you, helping you in all your future journeys. The better I know you, the better I can serve you. Let me share some success stories and testimonials from other clients who have benefited from my services. Let it be.”