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As the Asia Islamic Tourism and Trade Expo (AITEX) 2024 approaches, excitement is building for what promises to be an extraordinary event. Scheduled for August 23-25, 2024 at the Sunway Resort Hotel in Bandar Sunway, Selangor, AITEX 2024 is set to become the premier gathering for Islamic tourism and business professionals from around the world. With each passing day, expectations grow, as the latest developments promise a remarkable showcase of cultural heritage, natural beauty and innovative travel experiences tailored for the Muslim market.

Global participation exhibits various attractions

This year’s AITEX will feature an impressive array of exhibitors from countries including Zambia, Thailand, Indonesia, Tajikistan, Uzbekistan, Malaysia, Cambodia, Saudi Arabia, Egypt, Philippines, China and more. Each country will present its unique tourism opportunities focusing on their cultural heritage, natural beauty and innovative travel experiences. The showcase is designed to appeal to the Muslim market, highlighting the inclusiveness and hospitality that defines halal tourism.

A state tourism exhibition highlights local wonders

In addition to international exhibitors, the State Tourism Board of Kedah, Langkawi Development Authority (LADA), Pahang, Perlis and Sarawak will present their latest tourism initiatives and tour packages. The showcase aims to attract domestic and international tourists by emphasizing each state’s unique attractions and travel experiences. From the tranquil beaches of Langkawi to the cultural richness of Sarawak, visitors will get a broad view of what Malaysia has to offer.

AITEX Conference on Islamic Tourism

A major highlight of AITEX 2024 will be the AITEX Islamic Tourism Conference, featuring 15 global panelists who are leaders in the field of Islamic tourism. These experts will share insights, trends and strategies to promote and develop Islamic tourism globally. Topics such as sustainable tourism practices and leveraging technology in travel services will be at the forefront of discussions, providing valuable knowledge for attendees.

Collaboration promoting Ministers and CEO Summits

Another major highlight is the Ministerial and CEO Summit, which will bring together top policy makers and industry leaders. Representatives from the Philippine Ministry of Trade, Investment and Tourism and the Cambodian Ministry of Tourism have confirmed their VIP participation. The purpose of the summit is to promote collaboration and create strategic partnerships that will drive the industry forward. It is an unparalleled opportunity for industry leaders to network, share ideas and form connections that can shape the future of Islamic tourism.

Tourism Investment Asia creates opportunities

Tourism Investment Asia will be a crucial component of AITEX 2024, providing a platform for investors and tourism stakeholders to explore new opportunities. This segment will include presentations on investment prospects, networking sessions and one-on-one meetings to facilitate meaningful connections and business deals. This is an excellent opportunity for investors to explore the potential of the Islamic tourism market and for tourism stakeholders to secure funding and partnerships for their projects.

World Islamic Tourism and Trade Awards (WITA 2024)

The World Islamic Tourism and Trade Awards (WITA 2024) will be held on August 26, recognizing outstanding achievements and contributions in the field of Islamic tourism and trade. Nominations have been submitted for these prestigious awards, and winners will be celebrated at a grand ceremony. The awards highlight the best in the industry, setting the benchmark for excellence and innovation in Islamic tourism.

Exclusive networking events

AITEX 2024 will also host exclusive networking events, including a High Tea hosted by the Langkawi Development Authority (LADA) for 50 trade buyers. These events provide attendees with a unique opportunity to engage, exchange ideas and build partnerships in a relaxed and informal setting. Networking events like these are invaluable for building relationships and fostering collaboration among industry professionals.

Partnership of Airlines and Homestay Association

This year, airlines like Batik Air and TransNusa, AITEX’s official airline, will participate in AITEX 2024. They will highlight their services and special offers for the Muslim market, emphasizing the importance of halal travel. In addition, the Selangor Homestay Association will participate, showcasing homestay experiences specific to Islamic travelers. These experiences emphasize cultural immersion and community engagement, providing a more authentic travel experience.

Selangor Tourism Post-Tour Programme

As a special initiative for business buyers, Selangor Tourism has organized a full day post-tour program to showcase Selangor’s attractions and tourism potential. The program aims to provide a first-hand experience of the state’s diverse offerings, adding to its appeal as a top travel destination. Participants will have the opportunity to explore Selangor’s rich cultural heritage, natural beauty and vibrant local communities, making it a highlight of their visit to AITEX 2024.

The final countdown to AITEX 2024

With more than 1,500 delegates from Muslim countries, including Malaysia, expected to attend, AITEX 2024 is set to become a landmark event in the Islamic tourism calendar. The final countdown has begun, and expectations are at an all-time high. The Expo is not just a trade show; It is a celebration of Islamic culture, heritage and a vibrant tourism industry that continues to grow globally.

As we get closer to AITEX 2024, stay tuned for more updates and highlights. Offering a unique blend of cultural performances, expert insights and networking opportunities, the event promises to be an unforgettable experience for all attendees. Don’t miss your chance to be a part of this groundbreaking event and discover the future of Islamic tourism.

AITEX 2024 is more than just an event; It is a platform for growth, innovation and collaboration in the Islamic tourism industry. It is an opportunity for countries, states and businesses to showcase their offerings and connect with a global audience. From insightful conferences to prestigious awards, AITEX 2024 promises to be an enriching and inspiring experience for all.

Join us from 23-25 ​​August 2024 at Sunway Resort Hotel in Bandar Sunway, Selangor and be part of the future of Islamic tourism. Discover the rich cultural heritage, natural beauty and innovative travel experiences that make Malaysia and other participating countries unique. Experience the warmth and hospitality of halal tourism for yourself and participate in shaping the future of this dynamic travel trade industry.