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Al Hamra, a leading lifestyle developer and real estate investment firm in Ras Al Khaimah, is set to attract UK and GCC investors and residents with a special event at world-renowned luxury department store Harrods in London.

In a groundbreaking move for the regional developer, Al Hamra is showcasing its luxury living options on the fifth floor of Harrods during August. This exclusive activation introduces a range of newly launched premium and ultra-luxury residential properties to potential investors.

The initiative is part of a broader strategy to engage target audiences at key locations. At Harrods, potential investors can explore Destination Al Hamra in Ras Al Khaimah and experience the premium lifestyle it offers.

Among the exciting projects on display is the Waldorf Astoria Residences Ras Al Khaimah, the most prestigious address in the emirate. The development features 43 ultra-luxury residences, including penthouses, sky palaces and villas, all promising unparalleled living experiences with stunning views of the palace interiors and Arabian Gulf, and the region’s first integrated gaming resort, The Win Al Marjan Island.

Another premium project, Al Hamra Waterfront, is located on the shores of the Royal Yacht Club of Ras Al Khaimah. It has a variety of world-class leisure and entertainment facilities in 622 apartments, 19 townhouses and five residential towers.

With excellent travel connections and a business-friendly environment, Ras Al Khaimah’s property market is experiencing continuous growth. Demand is at an all-time high, driven by sophisticated investors of various nationalities who are choosing the emirate as a place to live, work, play and invest.

The emirate offers an attractive business environment, having been named the fourth-best city for expats to live and work in by The International’s Annual Report 2023. Additionally, in 2019, Ras Al Khaimah was ranked 30th for ease of doing business out of 190 economies. World Bank Global Survey.

Benoy Kurian, Group CEO of Al Hamra, said: “We are always looking for new and innovative ways to communicate directly with investors and buyers in our key markets, and are delighted to be partnering with Harrods – a brand that shares our values ​​of premium excellence – for the first time. Kind activism for Al Hamra. The Al Hamra team will be on the ground in the heart of London for the entire month of August, offering its ultra-luxury and premium residential projects and the destination’s unparalleled waterfront lifestyle to potential new investors.

“The United Kingdom is one of Al Hamra’s primary target markets, and the majority of residents and investors in Al Hamra’s extensive residential portfolio are from the UK and Europe. Our expertise in delivering innovative lifestyle experiences and products in Ras Al Khaimah, coupled with the emirate’s visionary approach, has created a range of premium real estate opportunities.

“Attracted by Al Hamra’s luxurious waterfront lifestyle, these developments offer a wide range of amenities for residents and tourists alike, and coupled with Ras Al Khaimah’s tax-free, business-friendly environment, we have seen high levels of demand from this all-important Looking forward to welcoming visitors to the market and our pop up.”

The Harrods initiative is set to launch as part of Al Hamra’s comprehensive five-year strategy from 2023 to 2027. The plan aims to diversify revenue streams, enhance service offerings and capitalize on existing assets to promote continued growth. The strategy uses a three-pronged approach, emphasizing the integration of the hospitality, retail and real estate sectors.