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Explore how Civitatis proposes to capitalize on the sports tourism boom to increase travel opportunities and attract a global audience.

Major sporting events attract not only enthusiasts but also tourists eager to immerse themselves in the atmosphere and cultural atmosphere of the host location. Prestigious events like the Olympic Games and the UEFA Champions League present prime opportunities for visitors to discover the cities hosting these events while indulging in the thrill of the sport. Civitatis, the premier online portal offering guided tours and activities in Spanish and Portuguese, encourages tour operators to take advantage of the growing sports tourism sector and offers several strategies to maximize this opportunity:

1. Expand offerings and innovate products: The growing interest in sports tourism paves the way for the creation of innovative opportunities. This can enhance visitor experiences and appeal to a wider demographic. Consider organizing scenic tours, guided tours of sports facilities and interactive experiences that combine sports with local traditions.
2. Stay updated with local guidelines: It is important for local providers to stay abreast of the new regulations that usually accompany such events. This includes everything from safety measures to specific rules governing tours and activities. It is important to keep up with regulatory updates and follow all guidelines to provide safe and optimal service.
3. Increase operational flexibility: The ability to quickly adapt operations to meet the changing needs of travelers is key. This includes flexible policies on cancellations and changes, adjusting meeting points and updating website content regularly to increase client satisfaction. Readiness to address unexpected situations and changes in demand can greatly affect visitor satisfaction.
4. Embrace technology and ensure inclusion: Implementing advanced technology such as mobile applications can greatly improve the experience of sports tourists. These tools facilitate access to information and experiences tailored to individual interests. Furthermore, it is important to ensure that your offerings are accessible to persons with disabilities. Try to make your tours and activities welcoming and accessible to everyone.

Civitatis’ recent launch of the Olympic Paris Panoramic Tour is an example of these principles. The tour uses a convertible and eco-friendly bus, allowing travelers to explore Paris’ rich Olympic history. Lasting for two hours with several stops at notable landmarks, the tour effectively combines sports, culture and environmental consciousness.

Enrique Espinel, COO of Civitatis comments: “Sport tourism represents an invaluable opportunity for tour and activity companies. Adapting to this segment involves diversifying offerings, operational agility and using advanced technologies to improve the traveler experience. By following these recommendations, local providers can maximize their success and deliver memorable experiences to sports tourists.”