Tuesday, July 23, 2024

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Malaysia Convention and Exhibition Bureau teams with MACEOS to enhance Malaysia Business Events Week 2024 through strategic partnership.

The Malaysia Convention and Exhibition Bureau (MyCEB) and the Malaysian Association of Convention and Exhibition Organizers and Suppliers (MACEOS) are thrilled to announce the formalization of a strategic partnership agreement. This major engagement marks a significant achievement for the ninth edition of Malaysia Business Events Week (MBEW) in 2024, underlining our commitment to foster a more diverse and vibrant business events sector.

During a formal event in Putrajaya, the shared dedication of MyCEB and MACEOS to grow Malaysia’s business events industry was clearly demonstrated. Through this partnership, both organizations aim to create a more impactful and comprehensive MBEW 2024.

Reflecting on this evolution, CEO of MyCEB Mr. Azman Haji Tambi Chik, commented, “This year’s MBEW is particularly significant for MyCEB. In the past, we facilitated BE Xchange, allowing buyers and sellers to connect and do business. Recognizing the need for a more integrated approach, we are thrilled to partner with our esteemed industry peers and lead MACEOS in this critical segment.”

MACEOS is exhibiting 99 booths at the expo, with 81% already reserved, indicating significant interest. Meanwhile, MyCEB has successfully attracted 49 hosted buyers, aiming to ensure an energetic and interactive experience.

Held from 19 to 21 August at the Kuala Lumpur Convention Centre, MBEW 2024 will host EVENTXPO 2024. Themed “Everything, Everything, Events!”, the expo is set to be the leading hub for the latest offerings in business events. , including products, services, technologies, trends and insights.

Mr. Azman Continued, “Our partnership with MACEOS is more than a strategic move; It reflects our commitment to innovation and excellence in the business events industry. We hope this collaboration will pave the way for bigger and better MBEW in the years to come, setting new industry standards.”

Datuk Dr. M Gandhi, President of MACEOS, added, “We are excited about this partnership with MyCEB. EVENTXPO 2024 will not only showcase the dynamic nature of our industry but also provide an important platform for knowledge exchange, networking and career development.”

EVENTXPO 2024 is set to include interactive workshops, informative presentations from industry leaders and a career fair targeting both students and professionals interested in the business events sector. Additionally, the event will spotlight the MACEOS National Youth Challenge, which will invite young innovators to showcase their creative concepts for business events.

The strategic collaboration between MyCEB and MACEOS aims to attract a diverse group of participants including key decision makers, conference and exhibition organizers, event planners, venue managers, marketing experts, technology providers, government officials, trade associations, corporate bodies and exhibitors. from multiple industries.

Tags: business events, event planning, industry collaboration, MACEOS, Malaysia Business Events Week 2024, Malaysia Convention and Exhibition Bureau, Malaysia Travel News, strategic partnership, tourism news, travel event news, travel news

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