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Following the success of IMEX Frankfurt, the Global Business Travel Association (GBTA) Convention 2024 is set to become the next major event uniting business travelers, travel leaders and airline industry experts. Scheduled to take place July 22-24 in Atlanta, Georgia, the GBTA Convention 2024 promises an extensive agenda filled with educational sessions, keynote speeches and networking opportunities.

The premier gathering for business travel professionals

The GBTA convention is recognized as the largest and most influential event in the business travel industry. This year’s convention is expected to draw thousands of attendees from around the world, including travel managers, suppliers and industry leaders. The event provides attendees with a unique platform to gain valuable insights into the latest trends, technologies and best practices in business travel.

Key Features of GBTA Convention 2024

1. Educational sessions and workshops
   • The convention will feature a wide range of educational sessions and workshops designed to address the most pressing issues in business travel. Topics will include sustainable travel solutions, advances in travel technology, strategic travel management and risk mitigation. These sessions will be led by industry experts and thought leaders, providing attendees with actionable insights and strategies.
2. keynote speaker
   • Attendees can look forward to inspiring keynote speeches from leading figures in the travel industry and beyond. These sessions aim to provide a broad perspective on the future of business travel and the challenges and opportunities ahead.
3. Expanded expo floor
   • One of the main attractions of the GBTA Convention is its expansive expo floor, which showcases innovative products and services from top travel suppliers. This provides attendees with an opportunity to explore new tools and technologies that can enhance their travel programs and improve operational efficiency.
4. Networking opportunities
   • The GBTA convention is known for its networking opportunities, which allow attendees to connect with industry peers, forge new partnerships and exchange ideas. Networking events including receptions and round table discussions will facilitate collaboration and knowledge sharing.

Focus on sustainability and technology

In line with current trends in the travel industry, the GBTA Convention 2024 will place a strong emphasis on sustainability and technology. As businesses increasingly prioritize sustainable travel practices, the convention will highlight innovative solutions and best practices to reduce the environmental impact of business travel. Additionally, advances in travel technology, such as artificial intelligence, data analytics and mobile solutions, will be a key focus, showing how these tools can drive efficiency and enhance the travel experience.

A global platform for the airline industry

The GBTA Convention 2024 will also serve as an important platform for the airline industry. Airline industry leaders will gather to discuss the latest developments, challenges and opportunities in air travel. Topics such as airline safety, customer experience and the future of air travel will be explored in depth, giving attendees a comprehensive understanding of the direction of the industry.

Premier Exhibitors at GBTA Convention 2024

The GBTA Convention 2024, taking place August 17-21 in Atlanta, Georgia, promises to be an unparalleled gathering for business travel professionals. This year’s convention will showcase an impressive array of exhibitors, highlighting the latest innovations and services in the travel industry.

Famous airlines from around the world including Alaska Airlines, All Nippon Airways, Air Canada, Air China, Air France, Air India Limited, American Airlines, Asiana Airlines, China Airlines, China Eastern Airlines, Cathay Pacific Airways, British Airways, Fiji Airways, ITA Airways, Korean Air, KLM , LATAM Airlines, WestJet, Xiamen Airlines, Southwest Airlines, and Singapore Airlines. These airlines will introduce new routes, customer service enhancements and technological advancements designed to improve the travel experience.

Apart from airlines, the convention will feature leading hospitality brands viz Four Seasons Hotels & Resorts, Grand America Hotels & Resorts, Grand Bay Hotel San Francisco and Hyatt Hotels Corporation. These exhibitors will showcase their luxury accommodations and services tailored to business travelers.

Like travel management and service companies American Express Global Business Travel will showcase their comprehensive solutions for corporate travel management, emphasizing efficiency and traveler satisfaction.

Additionally, regional tourism boards viz Visit the Greater Miami Convention and Visitors Bureau, Glendale and visit Dallas Promote their destinations by highlighting the unique opportunities and attractions available to business travelers.

The GBTA Convention 2024 is a must-attend event for anyone involved in business travel, offering valuable opportunities to network, learn and discover the latest industry trends from these top-tier exhibitors.

Looking Ahead: The Future of Business Travel

As the world slowly emerges from the disruptions caused by the COVID-19 pandemic, the GBTA Convention 2024 will be a crucial event to chart the future of business travel. The conference will provide a space for industry leaders to reflect on lessons learned during the pandemic, discuss new strategies for resilience, and explore the evolving needs of business travelers.

GBTA Convention 2024 in Atlanta is set to be a landmark event for the business travel industry, building on the momentum of IMEX Frankfurt. With a rich agenda of educational sessions, keynote speeches and networking opportunities, the convention promises to deliver unparalleled value to attendees. Whether you are a travel manager, supplier or industry leader, the GBTA Convention 2024 is an event not to be missed. Mark your calendar and prepare to engage, learn and connect with the best in the business travel industry.