Thursday, July 4, 2024

Reading Time: 2 minutes

The first ever Tourism Seasonality Summit is scheduled for October 8. The event will bring together industry leaders from destinations, airports and airlines to discuss forward-looking strategies to achieve sustainable growth throughout the year, beyond the traditional peak travel season.

As the global population expands and an additional 1 billion people are expected to enter the middle class by 2030, the number of international travelers could potentially double over the next decade from the 1.4 billion recorded in 2019. In light of these trends, the World Travel and Tourism Council’s 2024 Economic Impact Report predicts that the travel and tourism industry will contribute more than 12.2% of global employment.

To address the challenges of maintaining growth during off-peak periods, the summit will be held concurrently with Routes World, the premier global forum for route development. The focus will be on:

  • Economic, environmental and social impacts of seasonality on destinations, airports and airlines.
  • Finding new ways to extend the tourist season, such as attracting a wider range of visitors.
  • Using innovative technologies to manage tourism flows and improve the overall visitor experience throughout the year.

Steven Small, Director of Roots, said: “We are delighted to announce this world-first summit in partnership with Low Season Traveler. For nearly 30 years, Routes has focused on providing a platform where airlines, airports and destinations can collaborate to develop sustainable air services. The challenge of balancing tourism growth to ensure that the positive economic effects of tourism are felt year-round for destinations is clear.”

Added small: “Having previously worked for Destinations, I have first-hand experience of this. Collaboration and knowledge sharing will be at the heart of the solution, which is why we are proud to deliver a platform where destinations can create and share strategies with route development decision makers.”

said Ged Brown, founder and CEO of Tourism Seasonality Summit and Low Season Traveler.: “It is an absolute pleasure to partner with Roots World for this inaugural Tourism Seasonality Summit. The low season traveler has pioneered season extension for the last 5 years and it is abundantly clear that solutions need to be developed together with aviation and tourism for this critical challenge. There is no better place for this conversation than Roots World.

The first Tourism Seasonality Summit is scheduled to take place on October 8 during Roots World in the Kingdom of Bahrain.

Tags: Bahrain News, Event News, Industry Leaders, International Traveler, Seasonality Summit, Sustainable, Tourism Industry, Tourism News, Traditional Peak Travel Season, Travel News, World Travel and Tourism Council

Leave a Comment