Friday, December 13, 2024
This January, FiturNext is taking center stage at FITUR 2024 with a powerful focus on food sustainability in the tourism industry. From January 22 to 25, the Madrid International Tourism Trade Fair will host four affiliated conferences that aim to highlight the essential role of food management in creating a more responsible and sustainable tourism sector.
In an exclusive partnership with Aqualia, a global leader in water management, FiturNext is set to introduce various exciting initiatives including the prestigious 2025 Challenge Award. The awards recognize innovative projects tackling food waste and pushing for sustainable practices in the tourism sector. Alongside the awards ceremony, there will be a series of thought-provoking talks and roundtable discussions where experts from the worlds of tourism and sustainability will share insights and solutions to reduce food waste while enhancing the travel experience.
Empowering change for people, planet and the tourism industry
FiturNext’s commitment to enhancing sustainability will be supported by an impressive lineup of professionals making significant strides in the tourism sector. Featured speakers include Rosa Nordfeldt, Director of Sustainability at Air Europa; Mary Lindstrom, Country Director at Too Good to Go; Mayet Alonso García de Viñuesa, Director General of Tourism for Extremadura; and João Barroso, Director of Sustainability and R&D at Vinos de Alentejo.
Rosa Nordfeld has long been an advocate for sustainability in aviation and her role at Air Europa leads the airline’s efforts to reduce environmental impact and integrate sustainability into every aspect of its operations. Mary Lindstrom, on the other hand, is the driving force behind Too Good to Go, a company that is revolutionizing the fight against food waste. Under her leadership, the platform has become a global leader in connecting consumers with surplus food, preventing waste while benefiting both businesses and communities. Mayte Alonso García de Viñuesa is dedicated to promoting the cultural and gastronomic treasures of Extremadura, focusing on sustainable tourism practices that celebrate the region’s heritage. Meanwhile, João Barroso’s work at Vinos de Alentejo is central to promoting sustainable viticulture, ensuring that the region’s renowned wines thrive for generations to come.
The event will also feature a special awards ceremony, where the winning initiatives of the 2025 Challenge will be announced. This year’s winners, including Rutas Gastronomicas Sustainables de Extremadura, are recognized for their commitment to changing how food is sourced, consumed and celebrated, creating a more sustainable and responsible experience for all.
With such a focus on sustainability, FiturNext is not just a gathering for experts – it’s an invitation to everyone in the travel industry to come together and rethink how we approach food in travel. Whether you are a travel operator, destination manager or just someone passionate about making tourism better for our planet, FiturNext promises to provide valuable insights and the tools you need to take the next step towards a greener, more sustainable future.